Walking the tightrope of Biology Psychology Sociology: No wonder we call it Sexology!

An interesting article in SMH today
http://www.smh.com.au/lifestyle/wellbeing/the-drugs-of-desire-pushing-us-into-a-sexual-arms-race-20090528-boz7.html
Discusses the medicalisation of sexuality and sexual health.
I quote:
"The model of sex research Masters and Johnson pioneered, with its focus on physiology and the language of function and dysfunction, has led inexorably, these critics [Leonore Tiefer and others]argue, to a mindset where sexual functions are seen as simply physical ones, with cures that are pills or creams or gels or patches."

If you are intersted in this issue, check out the site:
http://www.newviewcampaign.org/

Have we swung too far into the biological in sexual function? Are we too eager to reach for the magic tablet rather than 'talk'?